DISNEY X FRISIAN FLAG

The Incredible Race

For the launch of the Incredibles 2, Frisian Flag and Disney teamed up to get families in Indonesia excited over the beloved superhero family – starting with Frisian Flag’s milk cartons.

We turned the routine of sipping milk into a riveting race for the family to play. Each milk carton was redesigned as an Incredibles character card that could be played with the accompanying board game.

Role: Junior Copywriter
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Creative Director: Matt Crescenzo
Art Director: Aaron Leong