While we may cherish the fond memories of cookies from our childhood, their allure often fades away as we grow up. With Mondelez, it was all about rekindling that magic for young adults.

Through social content, we went beyond the function of a snack and showcased how to #takeiteasy in life with some bite-sized humour. We created Cookie Guy, who kept our audience entertained with imaginative cookie recipes, and cheeky adventures. 

Role: Copywriting Intern
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Creative Director: Mae Ong
Art Directors: Sean-Paul Adams, Joanna Lim