Great Eastern is committed to empowering every Singaporean to #ReachforGreat. However, the tagline's philosophical nature can make it difficult to grasp. Through engaging social content, we aimed to make the brand's positioning a more relatable and understandable concept – providing financial tips tailored to various life stages and everyday situations.

As the creative lead, I spearheaded the development of compelling content for Great Eastern's Instagram and Facebook platforms.

Role: Creative Group Head (Copy)
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Creative Group Head (Art): Marcos Becker
Copywriters: Vanessa Han, Daniel Nazareth, Sneha Sanil
Art Directors: Jessica Chow, Dalton Choo, Jay Liu, Yoo Se Rin