Gifts for Every Special Thought

When KrisShop wanted to rebrand themselves as the go-to online retail store, we saw Christmas as an opportunity to build the brand around a greater sense of humanity – a place that lets you discover gifts for every special thought.

Instead of talking about festive deals, we launched the Christmas campaign with a story of a little girl and her obsession to get a neck pillow for Christmas. Watch the video to find out why 👀

Role: Copywriter/Content
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Associate Creative Director: Sid Lim
Creative Group Head: Michael Chin
Art Director: Mervin Ramos