GREAT EASTERN

Dad Bod Musical Challenge

Think ‘dads’ and what usually comes to mind are their poor fashion, dad jokes, and most of all, their paunchy, pec-less physique – aka the ‘Dad Bod’.

So, for Father’s Day, we thought to have a fun activation that playfully poked fun at the lovable ‘dad bod’ while empowering dads to live #lifeproof 💪🏻

Enter the ‘Dad Bod Musical Challenge’, a simple social game that asked our audience to correctly guess the song being slapped on the dad bods and win some Decathlon vouchers for dad.

Role: Copywriter
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Creative Director: Joji Jacob
Associate Creative Directors: Michael Chin, Joseph Chan
Art Director: Tan Yue Li, Jessica Chow