Being a parent is tough. Being an Asian parent is tougher because we hold ourselves up to unrealistic standards. We put immense pressure on ourselves to not make any mistakes —whether it comes to our kid’s diet or their TV time.

Here’s the thing though: we don’t have to be perfect to do right by our kids.

To help parents in their #ReachforGreat, we created a video with this very message to remind parents to show themselves a little grace. A great parent doesn’t always mean being a perfect one.

Effie Awards Singapore (Insurance), Finalist

Role: Creative Group Head (Copy)
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Creative Directors: Joji Jacob, Guilherme Machado
Creative Group Head (Art): Marcos Becker
Senior Copywriter: Vanessa Han
Senior Art Directors: Jessica Chow, Jay Liu