With the younger generation on short-form apps all day, attention spans have dropped to that of a goldfish (yikes).

Ain’t nobody got a time for a financial spiel.

That’s why we created “How to Reach for Great in 10s”, a series of fun and educational #FinTok content, made to help young new jobbers be financially ready for adulthood.

Effie Awards Singapore (Social Media), Bronze
Effie Awards Singapore (Insurance), Finalist
Effie Awards Singapore (Media Idea), Finalist

Role: Creative Group Head (Copy)

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Creative Director: Joji Jacob, Guilherme Machado
Associate Creative Director: Anant Rajan
Creative Group Head (Art): Marcos Becker
Art Director: Dalton Choo
Senior Copywriter: Vanessa Han