ACCORHOTELS
Singapore Start Over
Every day, travellers all around share their holidays in Singapore on social media. And we knew that one bad post can be bad advertising for the Little Red Dot.
To turn this around, we used social listening to scan the world and found Tristan: a real traveller who had a bad first visit to Singapore.
We then invited Tristan to rediscover Singapore all over again – this time with local guides – and documented his journey as a 3-episode content series.
Catch the full story at: https://www.sgstartover.com/
Role: Junior Copywriter
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Executive Creative Director: Joao Flores
Art Director: Woon Chien Chng
Over the 3 episodes, we captured Tristan’s conversations with his AccorHotels guides, his new experiences, plus the moment he found out that the guides were actually local influencers in disguise.
