Life comes in many shapes, so can your insurance

To launch Great Eastern’s whole-life, investment-linked plan, we decided to play on its best trait –– its flexibility. And what better way to do that than with something that’s just as flexible?

Using clay animation, we told the story of life and its many shapes, and how Great Eastern’s plan can help one hold their future squarely in their hands.

Role: Copywriter
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Creative Director: Joji Jacob
Associate Creative Directors: Michael Chin, Joseph Chan
Art Director: Jessica Chow